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A vision built from the ground up. Since 1993.
The founder
One idea. A $5,000 loan. A lifetime of building.
Ryan Friedlinghaus founded West Coast Customs in 1993 with a $5,000 loan from his grandfather. Starting with mini-trucks in a modest Laguna Niguel shop, he grew the business into a global name in automotive customization.
As the shop outgrew its beginnings and moved to Inglewood, its reputation brought clients from entertainment, sports, and business. Ryan’s ambition extended beyond any one vehicle: a place where an idea could become something real.
That ambition still drives the work. From custom vehicles to projects beyond automotive, West Coast Customs brings design and craftsmanship together under one roof, with hard work and dedication at its core.
Explore the builds
Built by Dreamers / Los Angeles
it is the foundation of our work behind every project we create.
Los Angeles is a city powered by ambition, risk, and imagination. It's where culture is born, where industries collide, and where ideas are tested at the highest level.
Being built here means our projects are shaped by that energy— by dreamers who refuse limits, who see possibility where others see constraints.
The journey
The spark
Before the first shop, there was a passion for making a vehicle personal. Ryan Friedlinghaus’s early work in the mini-truck scene laid the groundwork for West Coast Customs: imagination, hands-on craft, and the drive to keep building.
Scroll to explore the journey